Social TV is a cross-functional effort at NBC News,” said Osborn, who leads a team of three. “To tell stories at scale across all platforms takes a lot of coordination. To make this happen, we bring together teams from editorial, marketing, ad sales and technology to help foster community around the programming that we distribute to a mass audience on television.

Ryan Osborn, senior director of social media at NBC News. I spoke to Ryan about how NBC News views social TV and what the network is doing to embrace this old but new concept.

Read what the Peacock Network is doing at Digiday.

(via joshsternberg)