Kony 2012: Inaccuracies aside, this is how to spread a message
“But none of the articles Joel or I or a hundred other journalists who have covered Uganda over 25 years has reached the people this video has reached. OK, it may not be accurate. It may use out-of-date figures. But it’s struck a chord we have never managed to strike. What wouldn’t we do for an audience of 30 million? The video has reached people who would never watch Channel 4 News, or read the Financial Times.”