The WWE.com redesign is not only pretty, but it comes with social integration via Janrain. If you take a look at the link above – Daniel Bryan’s Superstar page – there’s ‘Chatter’ further down the page – real-time updating and threaded Twitter and Facebook discussion! If you go to their ‘InterAction’ page (via ‘more chatter’), you can see a stream of all social activity, divided by network (and by ‘Superstars’, so you can only read wrestler updates if you want).
A pretty simple thing. But something that makes getting involved in the social conversation easier for newbie fans. I mean, reading Twitter conversations backwards is doable, but why make your viewers do it from the beginning?