UK’s Zeebox is Coming to the US Under Ex Time Warner Exec’s Leadership
via MocoNews.net and Robert Andrews
Second-screen social TV startup Zeebox has poached Time Warner Cable (NYSE: TWC) Media SVP Jason Forbes to head its upcoming competition with peers like GetGlue and Yahoo (NSDQ: YHOO) IntoNow in the U.S., having quickly impressed UK users in the nascent segment.
Zeebox plans to launch State-side in Q2. Forbes will be USA EVP, charged with building a team and striking partnerships with distributors, producers, agencies and advertisers out of New York.