Welcome to the Era of Relationship TV

TIME is talking social TV as part of their SXSW coverage:

“From DVR to Netflix streaming, technology has the changed the business of the TV industry; now the push towards transmedia has content creators dreaming up new and creative ways of forging relationships with fans.”

Last Chance Kitchen is featured front and centre – Bravo, Bravo!

Also: “During a Saturday presentation in Austin, it was revealed that more than a quarter of the prime-time viewers followed the show to the web, a secondary audience so impressive that now Bravo has announced plans to expand its transmedia campaigns with The Real Housewives of New York City…”

How do we get more projects built into production?  Is it easiest with an already-successful series?